Publications

The Social Science and Engineering of Research Practice

Odumosu, T.B.O.; Tsao, Jeffrey Y.; Crabtree, G.W.C.; Narayanamurti, V.N.

The verdict is in: the methods of science can significantly enhance the effectiveness of creative teams. Just ask employers like Google and Facebook who are applying ideas from the social sciences to improve the performance of their organizations.1 Over the last few decades, social scientists, including psychologists, sociologists and anthropologists, have made important strides in developing a scientific understanding of how creative individuals and creative communities operate.