Publications

The impact of attitude resolve on population wide attitude change

Vineyard, Craig M.; Lakkaraju, Kiran L.; Collard, Joseph; Verzi, Stephen J.

Attitudes play a critical role in informing resulting behavior. Extending previous work, we have developed a model of population wide attitude change that captures social factors through a social network, cognitive factors through a cognitive network and individual differences in influence. All three of these factors are supported by literature as playing a role in attitude and behavior change. In this paper we present a new computational model of attitude resolve which incorporates the affects of player interaction dynamics that uses game theory in an integrated model of socio-cognitive strategy-based individual interaction and provide preliminary experiments. © 2012 Springer-Verlag.