Publications
Line of Sight: A process for transferring science from the laboratory to the market place
Commercialization and transfer of technology from laboratories in academia, government, and industry has only met a fraction of its potential and is currently an art not a science. The line of sight approach developed and in use at Sandia National Laboratories, is used to better understand commercialization and transfer of technology. The line of sight process integrates technology description, the dual process model of innovation and the product introduction model. The model, that the line of sight is based OR is presented and the application of the model to both disruptive and sustaining technologies is illustrated. Work to date suggests that the differences between disruptive and sustaining technologies are critical to quantifying the level of risk and choosing the commercialization path. The applicability of the line of sight to both disruptive and sustaining technologies is key to the success of the model and approach.