Publications

Creative Outcome as Implausible Utility

Tsao, Jeffrey Y.; Ting, C.L.; Johnson, Curtis M.

Two perspectives are used to reframe Simonton’s recent three-factor definition of creative outcome. The first perspective is functional: that creative ideas are those that add significantly to knowledge by providing both utility and learning. The second perspective is calculational: that learning can be estimated by the change in probabilistic beliefs about an idea’s utility before and after it has played out in its environment. The results of the reframing are proposed conceptual and mathematical definitions of (a) creative outcome as the product of two overarching factors (utility and learning) and (b) learning as a function of two subsidiary factors (blindness reduction and surprise). Learning will be shown to depend much more strongly on surprise than on blindness reduction, so creative outcome may then also be defined as “implausible utility.”.