Because Sandia’s audiences, customers, and stakeholders — whether employees, potential employees, congressional members and their staff, agency officials, media, prospective partners, industry collaborators, or taxpayers in general — are using social media, it’s important for Sandia to connect with them where they are. With direct channels for engaging with these audiences, social media complements traditional communications efforts and contribute to the Labs’ broader business goals as a means to engage in conversations about our work, update followers about the latest Labs news, share employment opportunities, and support the open government principles of transparency, participation, and collaboration.
These tweets are a sampling of the content curated in keeping with that philosophy, and represents the posts those audiences engaged with the most on Sandia’s Twitter account in 2016.Top @SandiaLabs Tweets of 2016